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Search results for “Build Your Trip”
Key to targeting “second wallet” – ascertain the style of travel
11/13/2017
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10:29:42 AM
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A layer of intelligence that can ascertain an individual or a family’s way of travelling or intent is key to monetising the traffic. This is a key reason why Ctrip has chosen to acquire the US-based Trip.com.
How high speed rail around the world challenges airlines with various merits
01/14/2018
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8:08:28 AM
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Air service is impacted by high-speed rail, but it does not lead to a significant reduction of passengers; and the new rail industry is seeing its most vibrant growth in China.
Phocuswright announces next generation of travel innovators
11/09/2017
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6:09:08 PM
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At this year's conference, 34 travel startups offered innovative applications and solutions on payment, disruption, destination services, loyalty, ancillary and more.
Airbnb CEO: here’s how 'Experiences' are doing so far
10/27/2017
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7:07:45 PM
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It's been a year since Airbnb launched Trips. Its CEO emphasizes more quality control than expansion, and wants it to be another business that can stand alongside homes.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017
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10:05:17 AM
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When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
Could Google become the dominant force in hospitality?
08/23/2017
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3:09:53 PM
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Google and Booking know more about the customer than hotels do. However, the cost, time and resources a hotel can put into this versus what Google can do is a David-Goliath scenario.
HeBS hotel marketing: Creating a data-centric personalized approach
08/11/2017
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4:08:16 PM
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HeBS Digital releases a report for hotel digital marketing which illustrates a data centric personalized marketing approach and conclude some of its best practices and cases.
How Marriott and Kayak are using voice-activated assistants for hotel guests
07/26/2017
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3:41:53 PM
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As Kayak develops its "Alexa Skill" to let users book a hotel, Marriott is putting the voice-activated assistant to work on room service.
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